Soft Launch, Hard Merch: 101 Build a Brand

SOFT LAUNCH, HARD MERCH 
the thrash happy guide to starting your streetwear brand (without losing your mind)

what's this all about:
you don’t need a design degree or a warehouse. just wifi, a few chaotic ideas, and this digital guide.

quick story: i almost gave up on my brand after spending $800 on blanks and getting 2 sales.not because the idea sucked but because i didn’t know how to price, promote, or plan a launch. that’s why i made this. it’s not a “how to.” it’s a “how i did it anyway

whats inside:
✔️ the exact steps to start your brand from zero
✔️ budgeting, pricing & launch strategy
✔️ design prep, print tips, legal stuff (without the lawyer voice)
✔️ the real tea from someone who’s done it the hard way