Most pajamas are made to be invisible. You wear them, forget them, replace them. Simoné was founded on the opposite idea — that the clothes you sleep in are more important than the clothes you wear all day. You spend a third of your life in sleepwear. If that third is spent in something scratchy, over-dyed, and made to be thrown out, it shows.
Simoné's answer is Peruvian craft. The cotton grows on Peru's northern coast — a climate that produces the longest, strongest, softest cotton fibers in the world. The silk is a washable synthetic engineered to survive real laundry without losing its drape. The slippers are made from real Andean alpaca, a fiber the Inca called "the fiber of the gods." Everything is handmade in Peru. Every set is finished in a proprietary softening wash before it ships.
The philosophy is not complicated: buy less, buy better, sleep in silk that survives your washing machine. The pajamas you own for years, not weeks.
