La'Avana —
from a girl born in Havana.
Cuban soul · Colombian hands · ocean-forward.
Founded by Rachell Vallori, Cuban-born and Miami-rooted. Resort wear + swim made in Colombia — the cut, the fit, the hand-finished detail. Fifty-seven pieces across one-pieces, bikinis, dresses, kimonos, pareos, blouses, skirts, jackets — priced $60 to $290.
Two places, one brand.
LA'AVANA is built on an axis. A founder born in Havana. A workshop in Colombia. Neither half makes sense without the other.
Alma
the soulRachell Vallori was born in Havana — the city whose Malecón seawall runs for five miles along the Straits of Florida, and whose coastal vocabulary (sunrise over water, salt air, vivid color, unhurried rhythm) shaped her eye. She later moved to Miami, modeled for Next Models Miami and Wilhelmina, and was profiled in Maxim, Modern Luxury, World Swimsuit, and RETREAT Magazine. LA'AVANA is the fashion translation of where she started.
Manos
the handsEvery LA'AVANA piece is made in Colombia — a country whose swim-and-resort manufacturing cluster (anchored in Medellín) is among the most skilled in Latin America. ProColombia export data shows Colombian swimwear is exported to 40+ countries; Colombiamoda in Medellín is one of the hemisphere's premier trade fairs. The cuts, fits, and hand-finished details are Colombian. The soul is Cuban. The brand exists between them.
At La'Avana, we weave the essence and exuberance of a Cuban girl — vivacious, joyful, and brimming with life.— Rachell Vallori, Founder
Three capsules.
LA'AVANA organizes its drops around narrative capsules, not seasonal categories. Each one carries a place, a mood, and a Spanish name.
The Bahamas capsule — shot by Robyn Damianos on location. Pareos, kimonos, one-pieces in Ama-necer (dawn), Oceano (ocean), and Arrecife (reef). Built for transit — hotel to boat to dinner without changing once.
Named for Havana's Malecón — five miles of seawall where the city has gathered at sunset for over a century. Blue Coral, Red Coral, Sand Waves: a palette drawn directly from the breakwater stone and the water beyond it.
The after-dark capsule — Onyx Sparkle, Magenta Blossom, Varadero. Sequin one-pieces, silk-blend kimonos, structured jackets. The capsule that carries the collection from beach to cena (dinner).
Twelve pieces from the current tide.
Ama-necer one-piece
$115
Varadero blouse
$90
Arrecife one-piece
$115
Mojito crochet set-magenta
$95
Blue Coral One Piece
$125
Varadero skirt
$195
Sand Waves Mini Dress
$135
Oceano One Piece
$125
Magenta Blossom Kimono
$290
Red Coral Mini Dress
$145
Onyx Sparkle one piece
$145
Varadero jacket
$195A small glosario.
Half the catalog is named in Spanish. Here is the short bilingual reference — useful for shopping, for reading the product pages, and for understanding where the names come from.
Preguntas frecuentes.
What we actually get asked.
Who founded LA'AVANA?
LA'AVANA was founded by Rachell Vallori, a Cuban-born model and designer. She was raised in Havana, later moved to Miami, signed with Next Models Miami and Wilhelmina, and has been profiled in Maxim, Modern Luxury, World Swimsuit, and RETREAT Magazine. The brand's tagline — from a girl born in Havana — is autobiographical. The specific founding year is not publicly disclosed on the brand's own materials; we cite only what she has stated on the record.
Why is it designed in Havana but made in Colombia?
Cuban soul, Colombian hands. Rachell's aesthetic comes from Havana — the Malecón seawall, the light, the coastal color palette. But contemporary Cuban manufacturing is constrained by US trade regulations and infrastructure; Colombia's swimwear cluster, anchored in Medellín, is among the most skilled in Latin America. Colombian exports reach 40+ countries; Colombiamoda is one of the hemisphere's top trade fairs. The brand is honest about this split rather than hiding it.
What are the capsule collection names?
Three narrative capsules, not seasonal categories. Voyage — the Bahamas-shot resort capsule; pareos, kimonos, one-pieces. The Seawall / El Malecón — named for Havana's coastal boulevard, a palette drawn from breakwater stone and water. Flor de Noche — the after-dark capsule; sequins, silk-blend kimonos, structured jackets. Each capsule tells a story; the names are in Spanish because they were written in Spanish.
Why are so many pieces named in Spanish?
Because the brand was thought in Spanish. Ama-necer (dawn), Arrecife (reef), Oceano (ocean), Varadero (Cuban beach), Mojito (the cocktail), Flor de Noche (night flower) — these aren't translations into Spanish for marketing. They are the original names. We keep them. The glosario above is a brief reference.
What's the price range and construction?
$60 to $290. Bottoms from $60-$85. Bikini tops $65-$95. One-pieces $115-$145. Dresses $135-$195. Kimonos up to $290. All made in Colombia; fabric composition varies by piece (Lycra/elastane blends for swim, viscose and silk-blend for resort wear). Country-of-manufacture claim is at brand level; specific fiber content is at the SKU level.
Any certifications — B Corp, Oeko-Tex, fair-trade?
The brand does not publicly claim B Corp, Oeko-Tex Standard 100, Fair Trade USA, or WFTO certifications on its own site. Colombian swim manufacturing broadly is subject to local labor law; specific workshop-level audits aren't published. If any certification is a deal-breaker, verify directly with the brand before ordering. We state what is on the record and nothing more.
Three long reads.
Primary-source-cited deep dives from the LA'AVANA journal.
The Malecón at 125
Five miles of seawall, 125 years of Cuban coastal style. UNESCO WHS #204, Library of Congress HABS-Cuba, UM Cuban Heritage Collection sourced.
ManufacturingMedellín — Latin America's Bikini Capital
From Fabricato 1907 to Colombiamoda today. Aguabendita, Maaji, Onda de Mar. Why Econyl-grade Colombian swim is the premium Latin American tier.
Fashion HistoryResort Wear — Pucci to Caribbean Diaspora
Pucci invents it on Capri 1950. Lilly Pulitzer democratizes it 1959. Gottex, Missoni, Brazilian swim, and the 2020s Caribbean-diaspora wave.
From a girl born in Havana.
Made in Colombia. Worn worldwide.
Shop the Collection → — Curated Sense · Casa File No. 036 · LA'AVANA · 2026