ProjectCapri isn't just a clothing brand — it's a commitment. From the first stitch in a leather jacket to the final rivet on a wallet chain, every piece is built around a central belief: fashion should mean something. That belief is summed up in three words: Save the Youth.
The Capri Identity
The "PRJCT" naming convention — A01, A02, A03, A04 — isn't random. It reflects a design philosophy of intentional drops, where each piece is considered a project of its own. Nothing is filler. Each release is a deliberate act of creation, timed not to seasonal calendars but to when the work is actually ready.
Leather, Denim & the Street
The Capri aesthetic is built on two materials: leather and denim. The leather pieces — jackets, pants, and the signature Caprì Leather Jeans — are finished for durability, designed to develop character over years of wear. The denim — wax-coated PRJCT A02 jeans, canvas jorts, flared sweats — carries a raw, intentional edge that resists trend cycles.
Together, these materials tell a story about permanence: clothes that outlast the season that inspired them.
The Running Man Series
The accessories line, anchored by the Running Man series (chain, belt, card holder), extends the Capri identity to the finish pieces. The Running Man motif is a recurring symbol across the brand — movement, energy, forward momentum. It's embedded in the hardware and carried through every drop.
What "Save the Youth" Actually Means
At its core, the Save the Youth message is about giving young people something worth wearing — clothes made with care, with a point of view, and with the assumption that the person wearing it has standards. It's an antidote to fast fashion and an argument for intentional dressing.
Discover more from ProjectCapri or browse the full ProjectCapri collection.
