Princess Awesome Journal

The Kickstarter That Changed Children's Clothing: How Princess Awesome Hit $56K in 2014
Princess Awesome's 2014 Kickstarter remains the highest-performing childrenswear campaign on the platform. Here's the timeline of how a sketch on a napkin became a $56K record. Read more...
Pockets on Girls' Clothing: A Short History of Why They Vanished — and Why They're Back
Pockets disappeared from women's and girls' clothing for documented economic reasons in the 19th century. Princess Awesome made putting them back a public design rule. Here's the history. Read more...
Why STEM Clothing Matters: The Research on Kids, Identity, and What They Wear
Frontiers in Psychology, Harvard, and the AAUW have all studied the same effect — what kids see themselves wearing shapes what they see themselves becoming. Here's the evidence. Read more...