Never dull your sparkle.
Custom rhinestone game-day cowgirl hats hand-set in Nashville. SEC, Big 12, ACC, and Big Ten team colors. Pro-team drops for Cowboys, Chiefs, Texans, and Spurs. 4–8 hours of hand-work per hat, 2,000+ crystals on the heaviest pieces.
Browse by game
Three families. SEC and Big 12 are the brand's strongest categories.
Each hat is 4–8 hours of work.
Heat-set rhinestones, applied stone-by-stone on cleaned felt, straw, or denim base hats. The heaviest pieces carry 2,000+ crystals; the simpler ones, around 600. The studio team in Goodlettsville builds them in batches across the week and ships them in custom hat-boxes.
Shop the catalog →Signature pieces
Best-sellers across the SEC, Big 12, and pro-team drops.
Frequently asked
Sourced from Rhinestone Cowgirl's published pages + Curated Sense customer questions through April 2026.
Where is Rhinestone Cowgirl based?
Rhinestone Cowgirl was founded in October 2021 in Goodlettsville, Tennessee — about 15 miles north of downtown Nashville. The Nashville-area location is deliberate: the city's country-music industry, bachelorette-party tourism, and SEC-football-fan demographics all overlap with the brand's customer base. Hat assembly happens at the Goodlettsville studio.
Are these hats officially licensed by the schools or pro teams?
Per the brand's published material, the hats reference school and team colors but are not officially licensed merchandise. The hat designs use the colors associated with each program (Crimson + white for Alabama, burnt orange for Texas, etc.) and crystal placements that suggest team affinities, but they don't reproduce trademarked logos or wordmarks. This is the same legal positioning many fan-art rhinestone studios use — sufficient color/style coding for fans to recognize the affiliation, without infringing the licensed marks.
How are the rhinestones applied?
Each crystal is hand-set by the studio team. The base hats (felt, straw, or denim) are cleaned and inspected, then crystals are applied with a heat-set adhesive optimized for hat textiles — strong enough to survive normal wear, weather, and travel, but soft enough not to crack the underlying material. A typical game-day hat takes 4–8 hours of hand-work depending on the crystal count (some hats have 2,000+ stones).
What's the size range?
The brand uses standard cowgirl-hat sizing — Small (54-55cm), Medium (56-57cm), Large (58-59cm), and X-Large (60-61cm). Specialty sizing is available on request through the custom-hat-builder. The brand publishes a measure-your-hat-size guide online; customers send their head measurement at checkout if they're between sizes.
How should I care for a rhinestone hat?
Three rules: (1) Don't get the hat rained on — water can loosen the adhesive over time. If it does get caught in rain, towel-dry immediately and air-dry crown-down on a hat-stand. (2) Store on a hat-stand or felt-lined hatbox, not folded. (3) Don't dry-clean. If the felt or straw needs cleaning, use a soft horsehair brush; if there's a stain, contact the studio for advice on that specific spot. Rhinestone hats properly stored last 5+ years; the crystals themselves are essentially permanent.
Does the brand do custom?
Yes — the website's custom-hat-builder lets you pick a base hat, color, crystal arrangement, and lettering. Lead time is typically 2–4 weeks depending on order volume (longer in football season). Bridal customs (with the wedding date or initials) and game-day-specific customs are the most popular. The brand also has a wholesale program for boutiques.