★ NEON HONKY-TONK · COLLECTION 110 · NEON SPUR

Neon Spur. yeehaw 𝓎'all.

Western cowgirl boutique. Rhinestone-and-rodeo, pink-and-pearl-snap.

250 Western cowgirl-boutique pieces. 36 pearl snap rodeo shirts (Catty Cowgirl Pearl Snap, Western yokes, embroidered details). 16 Western trucker hats (Cork emblem patch, Pink Navy Stripe, Lime Gray, Buckin' Lucky Patriotic Crystal Chain). 16 cowgirl bikinis (Cherry Groove High Waist, all-over Western-print). 53-piece rodeo collection. Plus pajama sets, bootcut + high-rise denim, knit tops, hoodies, saddle pads, flasks. Pearl-snap-and-rhinestone, pink-and-Western, rodeo-ready boutique.

★ Catty Cowgirl Pearl Snap
110 / yeehaw
★ HOWDY ★·YEEHAW·RAISIN HELL·SADDLE UP·BUCKIN LUCKY·CATTY COWGIRL·PEARL SNAP·★ HONKY-TONK ★ ★ HOWDY ★·YEEHAW·RAISIN HELL·SADDLE UP·BUCKIN LUCKY·CATTY COWGIRL·PEARL SNAP·★ HONKY-TONK ★

Cowgirl boutique with neon turned up.

Neon Spur sits in the millennial-cowgirl-revival current of Western fashion — pink-Western + rhinestone-cowgirl + 1990s-honky-tonk-neon energy applied to actual rodeo-grade construction. The brand mixes real Western pieces (pearl snap rodeo shirts with mother-of-pearl closures + Western yokes, bootcut denim, Western trucker hats with cork-front + emblem patches) with the boutique-cute / millennial-cowgirl visual language (pink + lime + turquoise color stories, rhinestone + crystal chain accents, Howdy + Yeehaw + Raisin Hell graphic-tee phrases).

The four shelves of the boutique

Pearl Snap Shirts (36) — the rodeo-tradition staple. Mother-of-pearl snap closures, Western yokes (decorative shoulder seams), embroidered details. Catty Cowgirl Pearl Snap Rodeo Shirt as the signature piece. Worn at rodeos + country concerts + Western-aesthetic everyday + bachelorette-cowgirl-themed events.

Trucker Hats (16) — the cowgirl-rodeo headwear category. Cork-front emblem patch, Pink & Navy Stripe, Lime & Gray, Buckin' Lucky Patriotic Crystal Chain. Mesh-back construction for breathability + outdoor wear. The country-music-festival hat staple.

Cowgirl Bikinis (16) — Western-print swimwear category. Cherry Groove High Waist Bikini + matching Western-print bikini silhouettes. Recycled-fabric high-waisted construction with all-over-print Western-aesthetic graphics. For lake days + pool parties + beach trips with Western styling.

Rodeo Collection (53) — the broad Western lifestyle line. Rodeo-themed sweatshirts (Queen of the Cloverleaf Crewneck), pigment-dyed hoodies (Walk With A Limp Spur Like A Pimp Hoodie), saddle pads (YeeHaw Wool Saddle Pad for actual riders), and lifestyle accessories. Cross-categorically Western for the cowgirl-boutique customer who wants the full lifestyle expression.

Where Neon Spur fits in the cowgirl-revival market

The cowgirl-revival current in 2020s fashion includes brands like Cowtown Cowboys, Stetson, Idyllwind (Miranda Lambert), Wrangler Retro, Ariat. Neon Spur sits in the boutique + pink-Western + festival-coded tier of this market — less than authentic-rodeo (Stetson, Ariat) but more than streetwear-Western (mass-market generic Western tees). The brand serves the wearer who attends country concerts + Western-themed events + identifies with the cowgirl aesthetic without requiring authentic-ranch credentials. Pearl-snap-and-rhinestone is the brand promise.

★ STORY 02 / AISLES

Four aisles. 250 Western pieces.

— pick your aisle, partner —

★ STORY 03 / SIGNATURES

Eight signature pieces.

— honky-tonk-ready —

★ STORY 04 / LOOKBOOK

Six cowgirl looks for six contexts.

— style scenarios —

★ Country Concert (front-row)

Catty Cowgirl Pearl Snap + Raisin Hell Pink Denim Shorts + Cork Trucker Hat. The front-row Morgan-Wallen / Luke-Combs / Lainey-Wilson concert outfit.

★ Rodeo Day (Saturday)

Pearl snap rodeo shirt (any of 36 styles) + Silver Foil Bootcut Jeans + cowboy boots + Buckin' Lucky trucker. Saturday rodeo + after-party at the honky-tonk.

★ Lake Day / Pool Party

Cherry Groove High Waist Bikini + cutoff shorts + cowgirl trucker hat. Lake-day or pool-party Western styling.

★ Bachelorette Cowgirl-Themed

Pearl snap shirt for the bride + matching pearl snaps for bridesmaids + Pink Howdy Pajama Set for the post-event sleepover. Full bachelorette-cowgirl event coordination.

★ Ranch / Trail Riding

YeeHaw Wool Saddle Pad + pearl snap (heavy weight) + denim. The actual-ranch + trail-riding kit for cowgirls who ride for real.

★ Cozy Western Lounge

Queen of the Cloverleaf Sweatshirt + Walk With A Limp Hoodie. Cozy Western lounge for couch + coffee shop + casual fall/winter.

★ STORY 05 / Q&A

FAQ — pearl snaps, sizing, care, styling.

What is a pearl snap shirt and why is it the rodeo standard?

Pearl snap shirts are Western shirts with mother-of-pearl snap closures (instead of buttons) + decorative Western yokes (the curved decorative seams across the shoulders + chest). The pearl snap design dates to the 1930s+ Western workwear tradition — the snaps were originally designed so that if a cowboy's shirt caught on horns or branches, the snaps would release rather than tearing the fabric (a safety feature for ranch work). The pearl-shell look became aesthetic + iconic, and pearl snap shirts became the rodeo + country-music + Western-aesthetic standard. The Neon Spur Catty Cowgirl Pearl Snap + 35 other styles continue this tradition with cowgirl-boutique design language.

How does Neon Spur sizing run?

Most Neon Spur Western pieces use standard U.S. women's sizing with cowgirl-boutique fit (slightly fitted through bust + waist for the pearl snap silhouette; relaxed through the bottom for layering with Western belts). Denim runs true-to-size for high-rise + slightly small for bootcut (size up if between sizes for bootcut). Trucker hats are one-size-fits-most adjustable. Bikini sizing follows U.S. women's standard. Each product page lists specific measurements; the cowgirl-boutique fit is generally accommodating across body types.

Can I wear pearl snap shirts at events that aren't rodeos or country concerts?

Yes — pearl snap shirts have crossed into mainstream casual wear. The Western yoke + pearl snap details signal Western affiliation but the shirt construction itself works in standard casual contexts (date nights, casual office Fridays in Western-friendly regions, casual weekend wear, brunch). The shirt reads as cowgirl-aesthetic without requiring rodeo context. For deeper Western styling, pair with bootcut jeans + cowboy boots; for crossover casual, pair with regular denim + sneakers.

Are these bikinis suitable for actual swimming or just photo-day?

Suitable for both. Neon Spur bikinis use recycled-fabric swimwear construction with proper swimwear lining + 4-way stretch — the materials hold up to chlorine + salt water + UV exposure. The all-over-print Western-aesthetic graphics are sublimated (printed into the fabric, not on top), so they don't fade quickly. The high-waist construction (Cherry Groove + similar styles) provides midsection coverage that many cowgirl-aesthetic wearers prefer. Care: rinse with cold fresh water immediately after pool/ocean wear; lay flat to dry; standard swimwear care extends lifespan to 2-3 years.

What's the difference between rodeo collection pieces and the rest of the catalog?

The Rodeo Collection (53 pieces) is the curated cross-category line with explicit rodeo-themed graphics + branding (rodeo events, rodeo culture phrases, rodeo-specific design references). The rest of the catalog is broader cowgirl-boutique pieces that fit the Western aesthetic without explicit rodeo branding. Pearl snap shirts work in both — they're both rodeo-traditional + cowgirl-boutique. The rodeo-collection-tagged pieces are the strongest rodeo-day signals; the rest of the catalog is everyday cowgirl-aesthetic styling.

Are the trucker hats authentic cork-front or just printed?

The Cork Trucker Hat uses authentic cork-front material with the embroidered emblem patch sewn onto the cork panel. Other Neon Spur trucker hats vary — some use foam-front + screen-print, others use embroidered details on standard fabric construction. Each product page lists specific construction details. Cork-front trucker hats are the higher-end Western trucker construction (more breathable, more textural, more premium-feeling); foam-front is the standard Western trucker construction at lower price points.

Can I wear Neon Spur for actual ranch work or is it boutique-only?

Mixed — depends on the specific piece. The YeeHaw Wool Saddle Pad is functional ranch + trail-riding gear. Heavyweight pearl snap shirts work for ranch work + casual Western. The lighter boutique pieces (pink denim shorts, ruffle pajama sets, decorative bikinis) are aesthetic-first + not designed for ranch labor. For real ranch work alongside Neon Spur boutique pieces, supplement with Wrangler / Stetson / Ariat workwear-tier pieces; Neon Spur fills the cowgirl-aesthetic + lifestyle category alongside those workwear staples.

How do I care for pearl snap shirts to extend the snap durability?

Three rules: (1) wash inside-out on cold + gentle cycle — protects the embroidery + Western yoke construction from agitation; (2) skip fabric softener — coats fibers + dulls the embroidery + can affect the snap mechanism; (3) air-dry preferred or tumble dry low — high heat damages the snap-mechanism plastic backing + can warp the Western yoke seams. Snaps last 5-10+ years with proper care; replacement snap parts ($1-3 each) are available at most fabric stores if individual snaps fail before the shirt body wears out.

★ END STORY 110 ★

Pearl-snap-and-rhinestone.
Saddle up. Yeehaw, partner.

250 Western cowgirl-boutique pieces. 36 pearl snap shirts · 16 trucker hats · 16 cowgirl bikinis · 53-piece rodeo collection · denim · pajamas · sweatshirts · lifestyle gear. Honky-tonk-neon-ready.

★ saddle up the catalog