Goal Five.
Designed by her, for her. Named for UN Sustainable Development Goal 5 — gender equality.
Founded in 2017 in Oakland, California by Keely Wachs, Carrie Kessler, and Ann Kletz. Rooted in soccer, built for every woman's performance kit — sports bras, shorts, leggings, tanks, joggers, and training tops. The brand states it donates 5% of profits to organizations advancing girls and women in soccer. Direct-to-consumer at goalfive.com.
Built around one number: Five.
The brand is named for the United Nations Sustainable Development Goal 5 — gender equality. The founders — Keely Wachs, Carrie Kessler, and Ann Kletz — launched Goal Five in Oakland, California in November 2017, reportedly seeded by watching the 2015 FIFA Women's World Cup and observing that women and girls were training and competing in apparel designed primarily for men. They set out to change that, specifically.
The early catalog was soccer-first — shin-guard-pocket tights, over-the-calf match socks, Foudy long-sleeve training tops. The architecture has since widened into a full women's performance range: sports bras, running shorts, workout tanks, joggers, recovery pieces, and track outerwear. The soccer DNA is still visible in the naming (Foudy, Pionxr, 99'er, Sheva, Equal Play) and in the fit decisions — shorts with actual pockets, bras sized for impact rather than aesthetics, tights cut for the way soccer cleats, shin-guards, and turf collide.
The operating model is narrow on purpose. Direct-to-consumer at goalfive.com. No Nordstrom shelf, no Amazon listings, no department-store markup. And the brand states — consistently, across press and their own About page — that 5% of profits are donated to organizations working on girls' and women's soccer. We do not independently verify that donation math; we cite what the brand has publicly and repeatedly stated.
— Drawn from Goal Five's own publications, Front Office Sports (2017), Urban Pitch (2017), and the ICA investment announcement (2021). No athlete endorsement, certification, or revenue claim beyond what is publicly sourced.The Starting XI.
A 4-3-3 made from the deepest-inventory, most-repeat-ordered pieces on file. Click any number for the full spec.
Excel Women’s Workout Shorts
$28.97Indie Women’s Sport Shorts
$54
Sheva Women’s High Rise Running Shorts
$54
Slide Force Women’s Spandex Shorts
$29.97
The Full Roster.
Indie 2.0 Women’s Sport Shorts
$59
99’er Padded Sports Bra
$59.25
Fast & Free Women’s Workout Shorts
$39.97
Freasy Women’s Relaxed Fit Hoodie
$89
Valia Women’s Black Jogger Pants
$99
Powerstripe LS Track Jacket
$77.97
Powerstripe Eco-Friendly Down Hooded Vest
$77.97
Combo Women’s Soccer Tight With Shin Guard Pocket
$39.97
Go Again Women’s Full Length Legging
$89
Triple V Womens Athletic Shorts
$36.97Five is gender equality.
The fifth Sustainable Development Goal of the United Nations is to achieve gender equality and empower all women and girls. Goal Five is a brand built on that single line — on the belief that women's performance apparel should be engineered for women's bodies, women's sports, and women's careers, not engineered-for-men-and-tinted-pink.
— UN Sustainable Development Goals · Goal 5 definitionThe Handbook.
What actually changes when a brand is designed by women, for women.
What makes a "women's" performance short different from a unisex short?
Three specific design variables: inseam length, waistband height and taper, and liner fit. Goal Five's shorts across the Indie, Sheva, Slide Force, and Fast & Free lines are built to a women's-specific block — the waistband sits where a woman's hip curve actually falls, the liner is cut for a woman's anatomy rather than a male pelvis, and inseam options cover soccer (tight, shin-guard pocket), running (4–5"), and training (6–8").
Why the specific focus on soccer fit?
Two reasons. First, the founders came out of soccer and started there on purpose — the market gap was obvious. Second, women's soccer has a biomechanical profile that male-sized gear handles poorly: the rotational cutting forces on the knee, the shin-guard interaction with tights, the repeat kicking motion against the seat of the short. A men's-cut tight with a small label change doesn't solve any of those.
Is Goal Five B Corp, Fair Trade, or bluesign certified?
Not to our knowledge. We did not find Goal Five itself on the B Corp, bluesign, or OEKO-TEX certified lists. ICA's investment announcement does note the manufacturing partner holds Fair Trade certification — but that is not the same as Goal Five being Fair Trade certified as a brand. If a specific cert matters to you, verify directly with the brand before purchasing.
What exactly does "5% of profits" mean?
The brand states — publicly on their About page, in Front Office Sports, and across interviews — that 5% of profits are donated to organizations advancing girls and women in soccer. We cite this as a brand-stated fact, not an independently verified one. If you want to see the specific recipient organizations and donation amounts, request that directly from Goal Five — it's a fair question to ask any mission-stated brand.
Where is Goal Five actually sold?
Only at goalfive.com (direct-to-consumer) and here on Curated Sense. Goal Five is not carried at Nordstrom, Amazon, REI, or major big-box retailers as of this writing. If you see a Goal Five listing outside those two channels, verify it's official before buying.
How do I pick my size for a first order?
Performance apparel sizing runs tighter than lifestyle sizing — especially for compression pieces (leggings, tights, bras). Goal Five publishes a size guide per SKU. For sports bras specifically, buy for impact level (high vs medium) first and band-size second — a well-sized medium-impact bra will feel firmer than a lifestyle bralette and should. For shorts, check the inseam before size — a 4" short fits differently than a 7" short at the same nominal size.
Pull on the kit.
Forty-two SKUs. 54,000+ units on file. One brand, one number, one goal. Shop the full Goal Five catalog.
Shop the Squad → — Curated Sense · Match 001 · 2026