// CH STAT-SHEET · UNIT 100 · CLOCHE HOCKEY
CLOCHE
HOCKEY.
Hockey-culture lifestyle apparel. Performance + draft-day.
7 pieces — Vantage Performance Long Sleeve + Short Sleeve (moisture-wicking technical), Momentum Hoodie (off-ice essential), Draft Day Cap (six-panel), Original Six Jogger (heritage-named), Selke Polo (named for the Frank J. Selke Trophy), Dynasty Short. Built for the hockey wearer who wants the culture in the everyday wardrobe.
Hockey culture, in the everyday wardrobe.
Cloche Hockey makes lifestyle apparel for the hockey wearer — the player, the parent, the fan, the coach, the kid in the locker room — who wants the culture present in the wardrobe they wear off-ice. Not the pro-shop jersey or the team-merch hoodie — the everyday lifestyle piece, named for the people and trophies that make up hockey culture.
The naming is the brand's signature. Vantage for the performance shirts (the player's vantage point, on-ice). Momentum for the hoodie (the third-period concept). Draft Day for the cap (the most-watched day in junior + minor hockey). Original Six for the jogger (the league's six founding teams). Selke for the polo (named for Frank J. Selke, the Toronto Maple Leafs general manager whose defensive-forward trophy still bears his name). Dynasty for the short (the championship-era hockey lexicon).
The naming is the brand. The wearer reads "Selke Polo" or "Original Six Jogger" and the apparel becomes part of the conversation about hockey, not a generic lifestyle blank. The fabric construction is athletic — moisture-wicking on the Vantage line, fleece-blend on the Momentum hoodie, athletic-cut on the bottoms — but the cultural reference is what makes the brand.
/ * 02 — THE LINEUP
Seven units. Stat-sheet ready.
/ * 03 — NAMING HERITAGE
Where the names come from.
Selke
Frank J. Selke (1893-1985), Toronto Maple Leafs general manager + Hockey Hall of Fame builder. The Frank J. Selke Trophy is awarded annually by the NHL to the forward who demonstrates the most skill in the defensive component of the game. Notable winners include Patrice Bergeron (NHL record 6 Selkes), Jere Lehtinen, Pavel Datsyuk, Ryan Kesler.
Original Six
The six teams that comprised the NHL from 1942 through the 1967 expansion: Boston Bruins, Chicago Blackhawks, Detroit Red Wings, Montreal Canadiens, New York Rangers, Toronto Maple Leafs. The Original Six era is the modern league's foundational period — most franchise records and rivalry traditions originate from this era.
Vantage
The player's vantage point — the angle of view from which the game is played. Used in hockey to describe positional awareness, sight-lines on rushes, and the goaltender's view from the crease. The Vantage Performance line is named for the on-ice perspective that performance training is built to sharpen.
Momentum
Hockey's most-discussed psychological concept — the term used for swing-of-play during a game, period-to-period intensity, and team trajectory across a multi-game stretch. The Momentum Hoodie is the off-ice essential named for the in-game concept.
Draft Day
The annual NHL Entry Draft, held each June, where the next generation of players is selected by NHL teams. The most-watched day in junior + minor + amateur hockey culture. The Draft Day Cap honors the day prospects become professional players.
Dynasty
Used to describe championship-era teams that win multiple Stanley Cups across consecutive seasons: Montreal Canadiens (1956-60, 1976-79), New York Islanders (1980-83), Edmonton Oilers (1984-90), Pittsburgh Penguins (1991-92, 2016-17). The Dynasty Short references the championship-era hockey lexicon.
/ * 04 — CONSTRUCTION
Four engineering choices.
Moisture-Wicking
Vantage Performance line uses technical moisture-wicking polyester for on-ice training + off-ice conditioning. Pulls sweat away from skin during sustained physical exertion.
Athletic Cut
Sized for athletic build — broader in the shoulder, tapered through the waist, room for layering an underlayer for cold-rink conditions. Cut for the wearer who actually trains.
Cultural Naming
Every piece named for a hockey-culture reference (player, trophy, team, era, concept). The naming is the brand identifier — readable to hockey wearers, clean visual for non-hockey contexts.
Off-Ice Versatility
Built for the lifestyle wardrobe, not just the gym bag. Same Vantage Performance Long Sleeve works for ice-rink warmup + Saturday morning off-ice + Sunday casual.
/ * 05 — Q&A
Quick answers.
Why is the polo called the Selke Polo?
The polo is named for the Frank J. Selke Trophy — awarded annually by the NHL to the forward who demonstrates the most skill in the defensive component of the game. The trophy honors Frank J. Selke (1893-1985), longtime Toronto Maple Leafs general manager and Hockey Hall of Fame builder. Notable Selke winners include Patrice Bergeron (NHL record 6 Selkes), Jere Lehtinen, Pavel Datsyuk, Ryan Kesler. The Selke Polo positions the wearer as someone who values two-way play + complete-game hockey, not just offense.
What does Original Six refer to?
The six teams that comprised the NHL from 1942 through the 1967 expansion: Boston Bruins, Chicago Blackhawks, Detroit Red Wings, Montreal Canadiens, New York Rangers, Toronto Maple Leafs. The Original Six era is the modern league's foundational period — most franchise records, rivalry traditions, and team aesthetics originate from this era. The Original Six Jogger references the league's heritage roots.
Is the Vantage Performance line for on-ice or off-ice wear?
Both. The Vantage Performance Long Sleeve and Short Sleeve are designed primarily for athletic training contexts — on-ice warm-up + cool-down, off-ice strength training, dryland conditioning — but the moisture-wicking polyester construction works as a lifestyle base layer in everyday wear. Most wearers use the Vantage line as their primary athletic top + a frequent everyday rotation.
Do the Cloche pieces fit athletic build?
Yes — the brand is sized for athletic build with broader shoulders, tapered torso, and room to layer for cold-rink conditions. If you're between sizes, size up for layering room (preferred for hockey-context wear) or size down for closer-to-body fit (preferred for warm-weather lifestyle wear). The brand's sizing chart is on each product page.
Why a hockey-themed lifestyle brand?
Hockey culture in the U.S. + Canada has a strong wearer base — players, parents, fans, coaches — who want the culture present in their everyday wardrobe but don't always want pro-team merch. Cloche Hockey fills that gap: the cultural reference is in the naming + design language, not in licensed team logos. The wearer signals hockey-affinity to other hockey people without wearing branded team gear.
Can I wear the pieces without being a hockey player?
Yes. The brand's naming references are recognizable to hockey wearers but the apparel itself reads as athletic-lifestyle to non-hockey contexts. The Selke Polo reads as a clean polo. The Original Six Jogger reads as a solid jogger. The cultural reference is for those who recognize it; the apparel works as everyday wear regardless.
How do I care for the Vantage Performance moisture-wicking fabric?
Three rules for performance polyester: (1) machine-wash cold + gentle cycle, (2) don't use fabric softener — it coats the moisture-wicking fibers and reduces the wicking function, (3) hang-dry or tumble-dry on low — high heat can shrink polyester + damage seam-tape if any. Wash separately from cotton garments to avoid lint pickup.
/ / FINAL HORN
Hockey culture.
Wardrobe ready.
7 pieces. Vantage Performance + Momentum Hoodie + Draft Day Cap + Original Six Jogger + Selke Polo + Dynasty Short. Stat-sheet ready.
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