The KIMITH BRAND Journal

Enclothed Cognition — Why What You Wear Actually Matters — KIMITH BRAND
Enclothed Cognition — Why What You Wear Actually Matters
The 2012 Adam & Galinsky 'enclothed cognition' study at Northwestern, the lab-coat experiments, and the peer-reviewed evidence that clothing shapes the wearer's psychological state. Why an affirmation-named garment is not... Read more...
Build Your Beat — Cardiovascular Health Basics for Millennials — KIMITH BRAND
Build Your Beat — Cardiovascular Health Basics for Millennials
American Heart Association's Life's Essential 8 framework (2022 update), CDC heart-disease statistics for women under 45, and the eight modifiable factors that drive 80%+ of cardiovascular risk. The KIMITH BRAND... Read more...
Affirmations and the Brain — What the Science Actually Says — KIMITH BRAND
Affirmations and the Brain — What the Science Actually Says
Self-affirmation theory from Sherman & Cohen 2006 forward, the 2016 Cascio neuroimaging study showing affirmation activates the ventromedial prefrontal cortex, and what mainstream APA-cited cognitive psychology actually supports — separated... Read more...